publicist


The Modern Publicist…

Thoughts to consider when hiring a Publicist… Not too many years ago a publicist was someone responsible for getting their client’s featured on television, in the newspaper or on the radio.   Today, we know the role of the modern public relations representative has drastically changed. If you are tasked with the publicity of a product, […]

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Passion, Patriotism and People in Pursuit of “Doing Good”

Doing what you love and loving what you do is sometimes the best measure of success when “Doing Good” is your mantra. When your obsession as a publicist is championing non-profits, charities, and foundations with great causes, it’s easy to understand why I am motivated to become one of the best communications consultants in St. […]

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How to Write a Great Press Release!

There are a number of essential tools of the trade in Public Relations. Few are as essential as a great press release! The main purpose of a press release is to present a short, compelling story to a number of media outlets in order to elicit interest in the story – enough interest to feature […]

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Peg Your Story

If you’re a novice to Public Relations, like I was at one point, you might be confused by the title of this blog, “Peg Your Story.” Perhaps you have never  heard of the term “Pegging a Story.” I can honestly say that I never heard the term until mid-career as a publicist.  If you are […]

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Getting Your Message Heard Through Video

We are always looking for better ways to convey our messages. Personally, we want to express our thoughts, ideas and sentiments. For business, effectively communicating the value of products and services through video production can bridge the gap between mediocrity and true success.  Technology has changed the way people interact with the world around them. […]

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