Imagine working for an organization (or public relations agency representing one) and getting a call from a reporter saying a new study is out, and you rank near the bottom of your field. “Any comment?” This happened to a group that a member of our leadership represented. A true public relations pro knows how to […]
Real Estate PR and Social Media Marketing are no longer optional tools reserved for large, institutional developers with massive budgets. In Kansas City, Molzer Development is proving that strategic storytelling, transparency, and consistent video content with a side of innovation is generating demand, attention, and credibility long before the first brick is laid. Traditionally, real estate […]
Newswire services for PR can be a powerful tool in the right situation, but they are often misunderstood, oversold, and misused by organizations expecting real media coverage instead of paid distribution. From an agency perspective, platforms like PR Newswire, Business Wire, and Globe can support specific goals such as SEO, AI search visibility, or regulatory disclosure, […]
If you feel as though your head is constantly spinning, it may be from the non-stop wave of information coming at you. It just doesn’t seem to add up. In today’s digital age, we take in an almost nonstop flow of information from everywhere. We are constantly processing brands and messages, whether we recognize them […]
Crisis communication lessons for government agencies were on full display last week when Missouri’s Highway Department (MODOT) stumbled through a preventable media fiasco during St. Louis’ surprisingly disruptive early-arriving snowstorm. As little kids we were all told at some point to “think before you speak.” Those of us in the world of communications and media […]
Nonprofits and associations can easily use video to move donors and legislators to act, and, just as importantly, to feel. After all, why does video move you to act? It’s an emotional tie. It can be a child in need, puppy in an animal shelter, or a student striving for a college degree? Video can […]
In the past few years, artificial intelligence (AI) has moved from a buzzword in agency corridors to an operational reality across public relations, communications strategy, creative ideation and media-relations workflows. For a high-growth agency like Chemistry PR & Multimedia, this presents both remarkable opportunity and significant responsibility. Drawing on the Public Relations Society of America’s […]
Let’s begin by stating the obvious: Yes. Chemistry PR and Multimedia would like your business. Seeking out and serving clients is, after all, at the heart of what any business does. But with that said, you may be looking for a different fit. Figuring out that fit is vital. So, how do you Choose a […]
In today’s high-pressure business climate, a strong CEO communications strategy can mean the difference between stability and early exit. According to the Russell Reynolds Global CEO Turnover Index, 202 CEOs left their posts in 2024, the highest number since tracking began. The pattern continued into 2025, with 110 CEO departures in the first half of the year alone, underscoring how […]
If you’ve spent any time on TikTok lately, you know the pattern by heart. A creator posts a hot take, comment sections ignite, everyone loses their minds, and by day three we’re in the middle of a full-blown digital culture war. This time, the spark was a video from creator Britney K., bluntly titled “Influencers […]