One of the most common conversations we have with new clients centers around timing and expectations. They always want to know how long it takes for public relations to work. It is one of the most honest and important questions leaders ask when they start investing in public relations. Expectations matter, and outcomes are not […]
If you are looking to take significant steps into AI usage, listening to teens (and 20-somethings) may be your best AI entry strategy. Learning the tools and processes are one thing. Foreseeing the pitfalls and saving time avoiding them are quite another. The fact is the young person between the ages of 15 and 25 […]
It is a fascinating legal and ethical question: if someone on TikTok writes an unsolicited jingle for a company, who owns the brand voice? If you’ve spent any time on TikTok lately, you’ve heard them, the unofficial jingles. Catchy, clever songs created by everyday users for brands that never asked for them… yet undeniably benefited […]
To the companies attempting to develop data centers around the country (or at least in Metro St. Louis): The lack of public relations work on your own behalf is astonishing and likely costing you a fortune. I am not an expert on the pros and cons of the data centers popping up all over the […]
How to get media coverage is one of the most common questions I hear from CEOs, marketing directors, and nonprofit leaders who want to grow visibility and credibility for their organizations. If you have ever said, “We need more press,” you are not alone. Media coverage builds visibility. Visibility builds credibility. Credibility builds trust. And trust […]
Are news releases still relevant in today’s media landscape? It is a fair question, especially in an era where social media, AI-generated content, shrinking newsrooms, and large language models have changed how stories are discovered, shared, and trusted. Every few years, someone declares that public relations is dead. Almost every time, news releases (press releases, media […]
Crisis Communications vs Reputation Management: What’s the Difference? Understanding the difference between crisis communications vs reputation management has never been more important. In a world where news spreads instantly, misinformation travels fast, and public perception can change in minutes, organizations must know how these two disciplines work together and when each is required. While they are often […]
The decision to choose a PR firm is a high-stakes move for any organization, including nonprofit and associations. The right partner can help amplify your mission, build trust with donors and stakeholders, increase visibility in search and AI platforms, and protect your reputation when it matters most. The wrong partner can drain time, budget, and […]
Is your construction company ready for a crisis? Crisis communications planning is no longer optional for companies operating in high-risk, high-visibility job-site environments. With heavy machinery, multiple contractors, public exposure, regulatory oversight, and unpredictable variables, construction companies face moments where a single incident can rapidly escalate into a safety, legal, and reputational emergency. Understanding strategies […]
Choosing the best PR agency is one of the most important decisions an organization can make. The right partner does far more than secure media coverage. A strong public relations agency helps shape reputation, guide communication strategy, and support long-term growth in an increasingly complex media environment. As organizations evaluate potential partners in 2026, the criteria for […]