Blog
A crisis communications plan is something most leaders think about only after something has already gone wrong. However, I hear the following question frequently, “Do we really need a crisis plan before something actually happens?” My answer is always the same. And, if you are asking the question, you probably already know the answer. The answer is […]
LinkedIn is starting to feel… different. Not in a dramatic way, but in a slow shift you notice mid-scroll. The posts look different. The tone feels different. Sometimes, it’s hard to tell whether you’re on LinkedIn or another social media platform entirely. Short-form videos. Casual storytelling. “Day in the life” content. But this doesn’t just […]
Welcome to the blog you probably don’t want to be reading. If you are researching how to repair business reputation, something has likely gone wrong and already disrupted the reputation you worked hard to build. Maybe it was a negative media story. Maybe a customer complaint gained traction online. Maybe an internal issue became public […]
In today’s fast-paced media world, reaching journalists seeking stories can be surprisingly challenging. I am going to risk sounding like the old guy who says, “Get off my lawn!” But back in my day, reporters did everything they could to be reachable. The idea was simple: If you are easy to contact, someone with a […]
The hype around AI means a lot of things in the current communications environment, but it clearly does not lead to a blank check. We discovered this over the past week as the hottest attraction in artificial intelligence less than six months ago became the latest casualty. The Sora video creation platform may have been […]
What to ask before hiring a PR agency is one of the most important strategic questions leadership teams should consider before signing any agreement. Hiring a public relations agency is not a small decision. You are not buying a vendor. You are selecting a strategic partner who will influence how your organization is perceived by […]
News Releases Start with a Great Hook It is the single sentence that will almost certainly make or break your release: the hook. We all stress over it. (If you are not stressing over it you should be!) It is the function of finding that single line that will get a busy journalist to keep […]
We all want to get our clients’ stories covered by the news media, and the key often lies in building relationships with journalists. For starters, a quick question for you: How many relationships have you built over email? Even If you’re a part of an older generation and you’ve most likely become accustomed to consistently […]
As an agency owner, one of the most common questions I’m asked is pretty direct, “How much does it cost to hire a PR agency?” The honest answer is that it depends on your goals, your level of desired exposure, and how aggressively you want to grow your brand, membership or organization. Public relations is […]
One of the most common conversations we have with new clients centers around timing and expectations. They always want to know how long it takes for public relations to work. It is one of the most honest and important questions leaders ask when they start investing in public relations. Expectations matter, and outcomes are not […]