Branding Strategies

16 Nov 22

Message Mapping Strategy Session

Posted in Awareness · Branding Strategies · Media · Media Training · Message Mapping · Public Relations by at 01:11 No Comments on Message Mapping Strategy Session

Whether you represent a corporation, non-profit, political candidate, product, person, or place, developing a message map through a “Message Mapping Strategy Session” is the most important part of your work to stay on message when talking with the media.  To give context on developing message maps, I was in graduate school studying public relations at […]

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18 Aug 22

St. Louis PR Agency Grows TikTok Following

Posted in Branding Strategies · Campaign · Media · Non-Profit · Pitching Media · Public Relations · TikTok · Uncategorized by at 02:08 No Comments on St. Louis PR Agency Grows TikTok Following

Chemistry PR & Multimedia, a St. Louis PR Agency Grows TikTok Following because they believe in practicing what we preach! We were founded on the premise that effective PR uses a mixture of marketing and communication channels – including all that social media has to offer. In that spirit, Chemistry PR has joined on TikTok! […]

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12 Oct 21

Chemistry PR and Multimedia Launches Medical Marijuana Educational Video Series

Posted in Branding Strategies · Campaign · Communications · Education · Public Relations · Testimonials · Video by at 03:10 No Comments on Chemistry PR and Multimedia Launches Medical Marijuana Educational Video Series

With nearly 14,000 patients and 1,450 positive Google Reviews and an A-rating with the Better Business Bureau, the medical group at 420ID.com has hired Chemistry PR and Multimedia to help tell impactful stories of how Medical Marijuana has had a positive impact on the citizens of Missouri. With our help, our client recently launched 420ID […]

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22 Apr 21

Using Video to Make Events Better

Posted in Branding Strategies · Events · Grand Opening · Public Relations · Video by at 10:04 No Comments on Using Video to Make Events Better

Video has become a key part of events both live and virtual. Video is an excellent tool for marketing an event before it happens, capturing the event as it happens and keeping the buzz going long after the event is over. How can businesses and nonprofit organizations use video to make events better? Check out […]

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01 Dec 20

Make Shopping Small The Big Deal for 2020!

Posted in Advertising · Branding Strategies · Public Relations · Shop Small by at 10:12 No Comments on Make Shopping Small The Big Deal for 2020!

Small Business Saturday started as a campaign launched by American Express in 2010 designed to help small businesses gain exposure and to inspire holiday shoppers to do business within their own communities. In 2011 when Washington State mayors, governors, senators and President Obama shared their support for Small Business Saturday – the first Saturday after […]

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11 Aug 20

Transforming Business Through Video Production

Posted in Branding Strategies · Communications · Content · Media · Public Relations · Social Media · Video by at 01:08 No Comments on Transforming Business Through Video Production

More and more organizations, including non-profits and small to medium-sized companies, are turning to video production to increase brand awareness, generate sales leads, and improve non-profit familiarity and fundraising. Why? Because video is an essential marketing tool — and one that typically has a high return on investment (ROI) ratio. We consume online videos every […]

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09 Jul 20

Networking From a ‘Social Distance’

Posted in Branding Strategies · Communications · Events · Strategies · Video by at 10:07 No Comments on Networking From a ‘Social Distance’

While some areas of the country are reopening and beginning to recover, others are shutting down. Because every locale is different, we can anticipate this trend to continue for quite some time. With no industry conferences to attend in-person, many businesses still on pause, and social distancing guidelines remaining in effect, how do you maintain your […]

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25 Jun 20

The How and Why of Repurposing Content

Posted in Advertising · Branding Strategies · Content · Media · Social Media by at 10:06 No Comments on The How and Why of Repurposing Content

Matt Press, in his Splash Copywriters Blog post wrote, “Mankind is wired to love stories.” For businesses, a well-told story can change everything, including the bottom line. For nonprofits and foundations, the story is especially important because it evokes the kind of emotion that attracts supporters and raving fans and again, a bigger bottom line. […]

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16 Jun 20

Fundraising Goes Virtual: 8 Tips for Doing it Well

Posted in Branding Strategies · Events · Non-Profit by at 09:06 No Comments on Fundraising Goes Virtual: 8 Tips for Doing it Well

In the wake of the corona virus pandemic, nearly all business and nonprofit related events—trade shows, conferences, educational forums, workshops, exhibitions, fundraisers—have been canceled, postponed, or turned into online virtual events.  For the non-profit organization, fundraising events are the lifeblood of sustainability and are essential to advance your mission. Gathering with a large group of […]

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08 May 20

Business After COVID: Reopening and Recovery after the Pandemic

Posted in Branding Strategies · Communications · Crisis Communication · Public Relations by at 06:05 No Comments on Business After COVID: Reopening and Recovery after the Pandemic

States and local cities are beginning to lift stay-at-home orders, and businesses are feeling the need to get back to normal – the new normal. Reopening in what appears to be the aftermath of this global pandemic won’t be as simple as opening the doors and turning on the lights. The excitement of getting back to normal […]

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