Strategies

20 Oct 22

The Importance of Interview Settings

Posted in Communications · Interviews · Media Tips · Media Training · Strategies by at 10:10 No Comments on The Importance of Interview Settings

It’s equally important to understand the optics of interview settings when conducting an interview or media appearance. This blog is in follow-up to a previous blog on Types of Media Interviews.  It helps to know ahead of time the type of interview be conducted and setting. For example, a talk show will most likely involve […]

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09 Jul 20

Networking From a ‘Social Distance’

Posted in Branding Strategies · Communications · Events · Strategies · Video by at 10:07 No Comments on Networking From a ‘Social Distance’

While some areas of the country are reopening and beginning to recover, others are shutting down. Because every locale is different, we can anticipate this trend to continue for quite some time. With no industry conferences to attend in-person, many businesses still on pause, and social distancing guidelines remaining in effect, how do you maintain your […]

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25 Mar 20

PR For All Ages

Posted in Branding Strategies · Communications · Content · Learning · Social Media · Strategies by at 08:03 No Comments on PR For All Ages

An individual’s age is a common predictor of attitudes and behaviors, according to the Pew Research Center. This is the reason communicators typically use age cohorts (such as Baby Boomers, Generation X, Millennials/Generation Y, Generation Z) as the primary target audience differentiator. To communicate effectively, one must recognize and understand the challenges, motivations and communication […]

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15 Jan 19

5 PR Trends To Embrace In 2019

Posted in Pitching Media · Public Relations · Strategies · Uncategorized by at 09:01 No Comments on 5 PR Trends To Embrace In 2019

PR professionals work to obtain publicity for their clients. They do this by developing and sending press releases to journalists with information that makes for a great story. If successfully pitched and the story is picked up, it is then featured in the media and two successes are claimed. The journalist fulfills a requirement for […]

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21 Aug 18

Reasons to Consider Local Media for Branding

Posted in Advertising · Branding Strategies · Media · Pitching Media · Strategies by at 12:08 No Comments on Reasons to Consider Local Media for Branding

Businesses of all sizes and shapes can benefit from local media for boosting branding efforts and creating a lasting impact in the towns where business owners and managers live and work. New businesses gain local brand recognition they need while existing businesses benefit from local media attention as they strive to stay top of mind […]

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14 Aug 18

Dancing through Diversity: The complicated journey toward inclusion

Posted in Public Relations · Quote · Strategies · Uncategorized by at 12:08 No Comments on Dancing through Diversity: The complicated journey toward inclusion

Diversity is an important part of the new workforce and society as a whole. The upsurge in the need for corporate social responsibility is undeniable. Consumers, as well as employees, are becoming more choosy about who they do business with, preferring an ethical company to one of greed. People in both categories are also thinking […]

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07 Aug 18

Communicating Vision for Nonprofits: 3 Tips for Doing It Well

Posted in Branding Strategies · Non-Profit · Strategies · Uncategorized by at 12:08 No Comments on Communicating Vision for Nonprofits: 3 Tips for Doing It Well

Whether launching a new non-profit organization or running headlong in the direction of rebranding your current one, vision is at the very heart of what you do. How that vision is communicated will often dictate the success of the organization. For this blog post, you may see me using the terms vision and message interchangeably.  […]

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01 Aug 18

You Need PR If You Say YES to These 3 Questions

Posted in Branding Strategies · Public Relations · Strategies · Uncategorized by at 09:08 No Comments on You Need PR If You Say YES to These 3 Questions

Small business owners have choices when it comes to marketing and advertising. Public relations agencies offer some creative ways to help small business owners create buzz about their products and services. For many businesses PR is not typically on the marketing plan radar. A PR agency, however, has tools unique to them that, when used effectively, produces […]

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18 Jul 18

Launching Focus Marines Foundation Video Series…

Posted in Events · Media · Non-Profit · Public Relations · Social Media · Strategies · Video · Volunteers by at 08:07 No Comments on Launching Focus Marines Foundation Video Series…

The Chemistry PR & Multimedia team has been honored to work with the Focus Marines Foundation in producing four videos that will help brand their organization, tell their story and help veterans across this great country. As you can see from the below videos, the volunteers, staff and Board of Directors of the Focus Marines […]

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09 Apr 18

Chris Kuban to Emcee PRSA Spring Symposium “Handling Sexual Harassment in the Media”

Posted in Campaign · Events · Media · Non-Profit · Pitching Media · Social Media · Strategies · Testimonials · Tribute by at 11:04 No Comments on Chris Kuban to Emcee PRSA Spring Symposium “Handling Sexual Harassment in the Media”

As the 2018 St. Louis Public Relations Society of America’s Programming, Development and Networking Committee Chair, Chris Kuban has put together an amazing lineup of spectacular speakers on the issue of sexual harassment.   Chris is also the founder and managing consultant at Chemistry PR and Multimedia.   If a PR professional, you need to ask yourself […]

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